Twitter allows two options, a card with a smaller or a larger picture.This tag is used to set the picture to go with your tweet.This tag sets the canonical URL for the content you are sharing.Twitter limits this part to 200 characters.Create compelling copy that nicely complements your tweet and the title.As with Open Graph tags, don’t focus on keywords because they won’t matter for your SEO.This tag is used to write a descriptive lead to the page you are sharing.It’s smart to avoid repeating the same text you have in your tweet.Specify the title for your article that will show up in bold.This basically does the same thing as its Open Graph counterpart.If this tag is not set, Twitter reads your link as a “Summary” by default. Get “View summary” for summaries, “View photo” for photos, etc.Depending on the type of content, the link at the bottom of tweet changes.There are 7 options to choose from: summary, photo, video, product, app, gallery, and “large version” summary.It describes the type of content you are sharing. This tag works in a similar way to og:type.This matters because Facebook trims the sides of thumbnails. One thing need to be remember: lace your text, or the most significant part of it, in the middle of the image.If you use an image that is smaller than 400 pixels x 209 pixels, it will render as a much smaller thumbnail.At this size, your thumbnail will be big and stand out from the crowd. The most frequently recommended resolution for an OG image is 1200 pixels x 627 pixels (1.91/1 ratio).Make sure you set the og:image you choose, otherwise Facebook will show something stupid like an unwanted ad banner scraped from the page, or nothing at all.It can be very helpful for your conversion rates. This is how you ensure that a particular thumbnail will be shown when your page is shared. This is the most interesting Open Graph tag because a picture always helps content stand out.In some cases, depending on a link/title/domain, Facebook can display up to 300 characters, but treat anything above 200 as something extra. You are not limited to a character count, but it’s best to use around 200 letters.(So, don’t spend too much time figuring out how to sneak in keywords.) Unlike a regular meta description tag, it won’t affect your SEO.This is where you describe your content, but instead of it showing on a search engine results page, it shows below the link title on Facebook. This meta data descriptor is very similar to the meta description tag in HTML.This tag is for defining that to whom the open graph of the content belongs to.If you don’t define a type, Facebook will read it as “website” by default.In most cases, you will use the “website” value, since what you are sharing is a link to a website.It determines if your content will appear in a user’s interest section of her profile in the event she “Likes” it. This tag is important if your page has a “Like” button and represents a real-life object (like a book or a movie).This is tag is to describe the kind of object you are sharing: blog post, video, picture, or whatever.Important note: URL provided is not shown on Facebook newsfeed, only domain is visible.It’s useful if you happen to have more than one URL for the same content. Define one page that all your shares will go to.This is tag is to set the canonical URL for the page you are sharing.If your title is longer than 100 characters, Facebook will truncate it to only 88! There is no limit on the number of characters, but it’s best to stay between 60 and 90. So, the title must be compelling, just like a good post title.
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